The Gaming Giant Recruits Apex Legends Lead to Boost Struggling Hero Shooter Project Ethos

The renowned publisher has welcomed a seasoned producer from Respawn Entertainment to direct the development team at 31st Union, which is currently working on the anticipated over-the-shoulder roguelike extraction-shooter known as Project Ethos.

Management Transition Follows Mixed Feedback

Brinkman steps into the leadership position at 31st Union following the departure of previous head Michael Condrey, who was removed from his post due to the game's underwhelming early showing last fall.

Recently, 2K president David Ismailer informed staff about this strategic move through an official communication, which emphasized that playtesting had indicated the need for a more defined vision.

The president expressed that the developers is now reimagining Project Ethos with a renewed vision, aiming to satisfy gamer demands.

Trend of Key Acquisitions

The news echoes a similar step taken by the publisher in the summer, when they recruited an industry veteran from Blizzard to assist with the beloved franchise development group.

Here is the complete message from the president's memo:

Dear Team—

I know you all just wrapped up your gathering - I trust you’re as thrilled as I am with the recent updates. Previously I shared you all a note, I expressed the following: “I believe in this group. You all are some of the most motivated and creative designers we have had the opportunity to partner with - and we’re eager for that partnership to continue.”

With your dedication and flexibility, particularly over the last year, you consistently demonstrate that.

The community feedback from last autumn’s the game playtest was revealing. It confirmed the promise of a action-packed game but made clear we still had work to do. It highlighted the necessity for a clearer brand.

The progress is encouraging to see how far you’ve advanced. You embraced the criticism to heart and revamped Project ETHOS with a revitalized goal - one that’s poised to fulfill its ambition to our players.

Our confidence in Project ETHOS grows every day. To further the remarkable progress you’ve made, I’m excited to introduce the new hire as the incoming Studio Head of the team. Following a period of conversations, Ben officially joins us on the specified date.

His leadership and background in the PVP shooter space is considerable, having devoted the past decade and a half creating and leading some of the most well-known titles in the industry, including Call of Duty: Black Ops, and more recently, the battle royale hit.

I invite you all in receiving him soon. We are all looking forward to persist observing the development of the game in the weeks to ahead.

David

Experience of the Incoming Leader

Brinkman currently holds the position of senior developer and head of production at the renowned studio for Apex Legends. Brinkman earlier worked at major gaming companies in various development positions on the iconic franchise games, and, earlier in his career, had assignments at other industry leaders.

Title Information and Concept

The upcoming game was revealed in last year alongside a early access event. Initially, 31st Union presented the title as a "no-cost, 3rd-person action-packed experience and an exciting advancement on the genre."

"Build your perfect run—or die trying—in this 3rd-person action shooter! Customize your character in real-time to suit your personal playstyle," the description states. "Challenge the rivals with new abilities, stakes, and tests that shift every match. Do you leave securely with your valuable rewards? Or go big, gamble everything, and trust your group can earn top ranking? The choice is up to you."

Project Ethos lacks an confirmed release date or platforms, but fans can anticipate more updates as development continues.

James Sanchez
James Sanchez

Automotive journalist and racing enthusiast with over a decade of experience in high-performance vehicle testing.